AT&T's Codes of Culture campaign was designed as a way for the brand to illuminate and celebrate a city's people, places, and customs by way of that location's area code. With an initial rollout covering four markets (New York, Los Angeles, Chicago, and Atlanta), the capstone for each city were experiential events called Code Days.
The purpose of creating a distinctive visual language for each event is to celebrate each local culture with a layer of authenticity and to push the culture forward with a storytelling thread. For Atlanta's Code Day, the tone of the illustration, the typography, and the color palette was inspired by local neighborhoods, Stories from the locals, and elements that will always bring people together in the city. From there, the event was visually presented to celebrate Atlanta as a city that embrace Art, Entrepreneurs, Diversity, and a City That's Too Busy To Hate.
// a branding project, supervised by Steve Heller, lead by Jessica Lin, Team credit: Shira Chung, Melissa Rojanapongpun, Beatrice Sala, Leticia Sarmento, Krongporn Thongongarj// // Venture 18: Design and Discovery thesis forum, School of Visual Arts MFA Design: Design and Entrepreneurship program // :: Spring 2018 [branding, art direction] ::
1 Japanese Tea Shop
// a rebrand/ package design project, Client: Kettl Tea // // Kettl, a Japanese Tea Shop based in Brooklyn, New York// :: fall 2017-Spring 2018 [Pacakage Design] ::
// non-fiction, written by judith Schalansky // // simplified-chinese hard cover limited edition // editorial design by Jessica Lin // Art Direction/ Book Jacket by Yen Po Chun // :: 2015 [editorial design] ::
1 Supposedly fun thing
A supposedly Fun Thing I’ll Never Do Again, Chinese Edition
// written by David Foster Wallace// // simplified-chinese Soft cover // :: November 2016 [book design] ::
NFL manifesto memorial football
// client: National Footbal League// // Firm: Translation LLC // :: Creative Direction: John Fulbrook/ Design Direction: Jessica Lin/ Design: Jessica Lin + Gerardo Dumont ::
1 Warm Welcoming
Giving a whole new look to celebrate a welcome (back) with SVA (School of Visual Arts) MFA Design, class of 2018 & class of 2019.
// a branding/Typography project, supervised by Steve Heller// // A whole new look to celebrate a welcome (back) to SVA MFA Design, class of 2018 & class of 2019// :: Summer 2017 [branding, Typography] ::
SVAMFAD Welcome Back
SVAMFAD Welcome Back 2
// A Non-fiction novel, written by Ryu Murakami // // Simplified-Chinese hard cover limited edition // :: June 2016 [book design] ::
// a rebrand project, instructed by Kevin Brainard // // First apothecary in the United States // :: Fall 2016 [branding] ::
// a book design project, instructed by warren lehrer // // hand-sewn, fiction // :: fall 2016 [Book Design] ::
A bunch of New Yorkers
The Complete Cartoons of The New Yorker (1925—2006), Chinese Edition
// written by Robert Mankoff // // simplified-chinese hard cover // :: August 2017 [book design] ::
1 ring, 4 colors
// a product design project, instructed by Allan Chochinov // // a ring that allows you to curse gracefully // :: Spring 2017 [Product Design/ branding] ::